Do you think you know who your biggest, baddest and most sinister competitor is online? Believe it or not, it’s not other marketers. It’s not spam filters either. Nor is it the bad customers, sleazy business partners or time-suckers who try their hardest to control your life.
No, your biggest competitor is much […]

What if, What if, What if. This question comes at us every day. What if I said this, What if I did that or what if I didn’t. It comes down to decisions. We all have decisions to make every day of our lives. We all make good and bad decisions. That’s life. When you […]

Is MLM a Scam? There are many websites dedicated to calling MLM (Multi-level Marketing) a scam. Is it true?
Let’s explore the definition of “scam” From answers.com I found this definition: A fraudulent business scheme; a swindle
Are there some companies that pay a multi-level commission that are fraudulent? Yes. Are there companies that pay a multi-level […]

If you ask the average mortgage professional what the most important aspect of a mail piece or advertisement is they would tell you that it is the headline. And they would be right. The headline can make or break a marketing campaign. But because of it’s obvious importance, loan officers do tend to spend time […]

The distance between marketing consultants and the real world can truly be mind boggling. When a marketing consultant tells someone to send out 10,000 postcards in order to get a 3% response rate and that the actual sales will be something less than that …and then asks the client to pay him for that golden […]

Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key. And although conveying credibility is always a challenge, conveying credibility through a web […]

What is marketing if it isn’t just effective packaging?
Confused? Good! It’s the first step to learning something new and exciting.
The product doesn’t matter. Everyone else sells it too. The only way to make it different is to change the packaging. The packaging makes all the difference.
Instead of trying to sell a product or a service, […]

The advent of the Internet has made this world an almost borderless world. In the context of enterprise, the Internet is becoming more and more important to many companies and organizations around the globe. It has greatly expanded the market and enhanced the market reach of businesses, be they small businesses or multinational corporations, to […]

I’m sorry I can’t give you better news, but unfortunately you just can’t please everyone all the time. I do have a few tips for you, though, on how you can make scheduling woes a little bit better all around.
What Participants Really Want
Have you ever asked your customers about a convenient meeting place […]

Have you wondered why people spend money buying things?

From my point of view they expect to get back something more valuable than the amount of money they spend.
By consequence, they won’t buy from you until they will see an extra value in your offer. How can you add this extra value in […]